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Quest Shares Tips on Leveraging a Host City as an Event Theme
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Quest Shares Tips on Leveraging a Host City as an Event Theme
When it comes to choosing a host city, some event marketers are taking a cue from the real estate industry’s No. 1 priority: location, location, location. Consider Quest Software, which this year presented NXT, its annual internal sales kickoff, in Boston at the historic Park Plaza Hotel. The locale wasn’t just selected out of convenience or budget; it was the perfect place to bring to life Quest’s core messaging around honoring its legacy while…
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