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Quantifying "Artisan Bread" and Achieving "the Same Taste No Matter Who Makes it"... Yet, Major Supermarkets Abandoned Their Expansion Strategy and Narrowed Their Focus to Just 5 Stores Around Atami.
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The steamed buns from Hoteya, a beloved local bakery in Atami, are now being made using a unique recipe preserved by a major supermarket chain. We delve into the behind-the-scenes workings where efficiency and manual labor, tradition and new innovations intersect. Why have these steamed buns become a taste that can only be bought in Atami?
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