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Puma transforms Tower Bridge into giant football goal ahead of Premier League kick-off

Summary by Marketing Beat
German sportswear and equipment brand Puma has transformed London’s Tower bridge into ‘The Biggest Goal’ for a larger-than-life activation to mark the start of the Premier League season. Crafted by creative agency Dude London, the activation reimagines the famous London location as a literal football goal – celebrating Puma’s new role as the ball manufacturer for the Premier League, taking over from Nike, which had held the role since 2000. Earl…
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Marketing Beat broke the news in on Wednesday, August 13, 2025.
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