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Publicis to Buy Singapore Meme Creator in Social Media Push

Summary by Bloomberg
Advertising giant Publicis Groupe SA agreed to buy Singapore’s Hepmil Media Group to bolster its social-media expertise in Southeast Asia’s rapidly growing online market.

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Publicis Groupe has signed a definitive agreement to acquire Hepmil Media Group, Southeast Asia's most influential influencer, content, and social media agency. The French group is thus strengthening its position in one of the fastest-growing digital markets and advancing its global expansion strategy in the creator economy. Founded in 2015 in Singapore… Origin

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Bloomberg broke the news in United States on Wednesday, October 29, 2025.
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