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Publicis' Michael Rebelo: Classic agency M&A no longer a priority
Summary by Mumbrella
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Publicis' Michael Rebelo: Classic agency M&A no longer a priority
Publicis Group is shifting away from acquiring traditional creative and media agencies in Australia, pointing to a shrinking market and a broader slowdown in holding company dealmaking.Speaking on the Mumbrellacast, Publicis Group ANZ CEO Michael Rebelo said the network had fielded approaches from independent agencies, but was no longer prioritising classic agency acquisitions.“We’ve had a […]
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