Publicis Buys Captiv8 to Bolster Its Influencer Capabilities

Publicis Buys Captiv8 to Bolster Its Influencer Capabilities

Publicis is expected to begin integrating Captiv8 into its Connected Media offering immediately, building on its influencer strategy following last year’s $500 million acquisition of Influential.

Publicis Snaps Up Captiv8 To Create Global Influencer Powerhouse

With 15 million creators under one roof, Publicis might soon need a bigger roof, and a lot more ring lights.

Publicis Groupe expands global influence with acquisition of Captiv8 - Mobile Marketing Reads

Publicis Groupe has announced its acquisition of Captiv8, a major move aimed at strengthening its global presence in the influencer marketing space.

Publicis Groupe entered the creator space with a $500M Influential acquisition. Now it's picking up Captiv8 too. - Tubefilter

Last July, multinational ad agency Publicis Groupe joined the growing number of companies acquiring a stake in the creator industry. It paid $500 million to pick up influencer marketing business Influential, and described creator-led advertising as “a ubiquitous growth driver for brands due to the channel’s unique ability to meaningfully connect with their customers.” Now Publicis is committing even more resources to our industry with the acquis…

Publicis takes control of Captiv8, an influential marketing platform, less than a year after acquiring Influential. With this new operation, the group continues to structure and expand its offer in an expanding sector. Connected Influencer Together, Captiv8 and Influential connect brands to more than 15 million content creators, 95% of whom have more than 5,000 subscribers and 90% more than one million, highlights Publicis' statement. Captiv8 wi…

French group integrates social media experts into its creative operations and plans to expand the format to Latin American countries