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Publicis and 8 Major Advertisers Measure the Footprint of the AI
Summary by lareclame.fr
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Launched in France on 18 June, GenAI footprint is led by nine major European companies: Publicis Groupe, AXA, Engie, La Poste Group / La Banque Postale and Accor, FDJ United, Orange, L-Oréal and Renault Group. It takes the form of an open source tool designed to estimate the environmental footprint of artificial generative intelligence in the production of content. The project is developed with researchers, including the Sustainable AI Group (SA…
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