‘Providing Transparency To Protect Brands’: IAS Expands Its Coverage For TikTok

IAS Expands Media Quality Measurement to TikTok Ads

Integral Ad Science (IAS), a global leader in media quality, announced a significant expansion of its Total Media Quality (TMQ) coverage for TikTok. This expansion into four new ad formats, including Search Ad Campaigns, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, GMV Max (US), and TikTok Lite (US) ensures IAS provides the industry’s most comprehensive coverage for media quality measurement on the platform. IAS’s…

IAS expands TikTok ad measurement across four formats

Integral Ad Science widens independent verification on TikTok as search, commerce and lightweight app placements join its measurement coverage.

‘Providing Transparency To Protect Brands’: IAS Expands Its Coverage For TikTok

IAS is giving brands another 67 reasons to utilise its services.