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Print set for bumper Xmas as festive digital detox looms - DecisionMarketing
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Print set for bumper Xmas as festive digital detox looms - DecisionMarketing
Print media could well have a bumper Christmas 2025, if the IPA’s crystal ball turns out to be spot-on in its prediction that nearly half of all British adults plan to limit their screen time this festive period. “The 2025 Christmas Consumer” study is based on a survey of 2,000 UK adults, carried out by Opinium, and reveals that Gen Z (aged 18-27) is driving the planned digital detox, with nearly two-thirds of this cohort (64%) say they plan to …
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