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Prime Day Preview: Slightly Fewer Shoppers, Bigger Budgets, and Winter Holiday and Back-to-School Buys
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Prime Day Preview: Slightly Fewer Shoppers, Bigger Budgets, and Winter Holiday and Back-to-School Buys
This is only a glimpse of the data available to CivicScience clients. Discover more data. Amazon’s annual Prime Day returns July 8–11 – doubling its usual two-day run – but economic uncertainty this year may dampen consumer enthusiasm. As Americans either delay or accelerate their purchases amid rising tariffs, those shifting behaviors are shaping Prime Day, particularly as consumers look to get ahead on back-to-school and winter holiday shoppin…
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