Pacvue: Amazon Has Success with Four-Day Prime Day

BofA Bullish on Amazon (AMZN) After Record-Breaking Prime Day

Amazon (AMZN) has once again proven its dominance in the retail world with a highly successful Prime Day event. The online retail giant’s annual sales event, which took place on October 13 and 14, surpassed both Black Friday and Cyber Monday sales combined. This impressive performance has caught the attention of Bank of America (BofA), who has raised their price target for AMZN to a bullish $248. BofA’s bullish outlook on Amazon is largely based…

Pacvue: Amazon has success with four-day Prime Day

A number of key performance metrics confirm that Amazon made a good business decision in extending Prime Day’s duration this year.

Amazon Prime Day 2025: Results & Performance Data for Marketers

Amazon Amazon Prime Day 2025: Results & Performance Data for Marketers By Liz Krupa Jul 16 2025 Another year, another Prime Day for the books! Advertisers are used to hearing how every Prime Day has beat the previous years’ record. Prime Day 2025 was no exception. The event’s duration doubled from two to four days, sales volume was up year-over-year, and advertiser spending reache…

Prime Day Breaks Sales Records — and Offers Insight into Current Consumer Mindset

Prime Day breaks sales records, offers insight into current consumer mindset. The event drove $24.1 billion in online spend July 8-11.

Amazon Prime Day 2025 Sales Top Records

Amazon stretched out its annual Prime Day sales event so that it lasted four days – twice as long as in the past – and, as a result, blew away previous sales figures, reports USA Today. The online retailing powerhouse and tech giant said Prime Day 2025, which ran from July 8-11, was its biggest […]