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Precision at Scale: Truthset's Gregg Galletta On Data-Rated Audiences
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Precision at Scale: Truthset's Gregg Galletta On Data-Rated Audiences
We recently caught up with Truthset Executive Vice President Gregg Galletta to find out more about how the company is using its recently launched Data-Rated Audiences to help bring transparency and control to both buyers and sellers. The Measure: How do you describe Truthset?Gregg Galletta: We say we’re a data validation company, but what we’re really doing now is powering the ecosystem with transparency and control over data accuracy—for both a…
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