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PNC Leans into Hockey Hair with a Barbershop Pop-up in Dallas
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PNC Leans into Hockey Hair with a Barbershop Pop-up in Dallas
The NHL season is in full swing, and while HBO Max’s “Heated Rivalry” series (IYKYK) is giving hockey a major pop-culture boost, PNC Bank got ahead of the game by activating its official partnership with the Dallas Stars in an unconventional way, particularly for the brand and the banking industry. Enter: Hockey hair. Hockey hair is big in the sport, with many players flaunting mullets and long hair under their helmets, and PNC’s Mane St. Branch…
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