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Pizza Hut turns Italian scrutiny into a launch strategy for pasta
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Pizza Hut turns Italian scrutiny into a launch strategy for pasta
When Pizza Hut launched its new range of pasta – including some non-traditional versions – they decided to get a stamp of approval from the toughest critics – the Italians themselves. The range deliberately departs from Italian culinary convention, embracing creamy, heavily sauced dishes that sit outside the Italian cookbook rules. Rather than positioning the range […] The post Pizza Hut turns Italian scrutiny into a launch strategy for pasta ap…
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