Phil Schiller Steps Down From App Store and Apple Events
Apple is shifting App Store leadership back to Eddy Cue’s services team as Phil Schiller remains an Apple Fellow on unspecified projects.
- Apple is moving App Store oversight to the services division led by Eddy Cue, as longtime executive Phil Schiller steps back from that role and product events while remaining as an Apple Fellow.
- Schiller's App Store responsibilities had become largely regulatory in recent years, forcing Apple to navigate legal battles and government mandates since he began heading the store in 2015.
- Carson Oliver will oversee day-to-day App Store operations, supported by Ann Thai, who manages app distribution tools; this shift returns oversight to the services team led by Cue.
- This leadership change occurs one day before hardware leader John Ternus takes over as CEO, with current chief Tim Cook stepping down on September 1st.
- Apple recently replaced its EU Core Technology Fee with a flat 5% commission, a move coming thirteen days before this transition as the company continues facing regulatory scrutiny over distribution terms.
14 Articles
14 Articles
Apple’s Phil Schiller stepping back from longtime App Store leadership role
CNBC’s MacKenzie Sigalos reports that Apple communicated the move internally in mid-August, with sources describing it as a long-planned transition that had been in the works for some time.
Phil Schiller is leaving his biggest jobs at Apple
Longtime Apple executive Phil Schiller is stepping down from his role as the head of the App Store and Apple events, according to a report from Bloomberg. Following the change, Schiller will keep his Apple Fellow title and continue "working on unspecified initiatives," Bloomberg reports. The news comes just one day before hardware leader John […]
Apple's Phil Schiller Scales Back Role as John Ternus Era Begins
Apple's Phil Schiller is no longer going to run the App Store or oversee product events, reports Bloomberg. Schiller isn't leaving Apple, but he is narrowing his responsibilities and working on unspecified projects. Employees at Apple told Bloomberg that 66-year-old Schiller appears to be taking another step toward retirement. Schiller was Apple's marketing chief until 2020, when he stepped down and took on the title Apple Fellow. At the time, S…
Longtime exec Phil Schiller is downgraing his role at Apple again
Macworld Bloomberg’s Mark Gurman reported on Monday that Apple executive Phil Schiller is stepping down from his roles as leader of the App Store and manager of product events. The news comes on Tim Cook’s last day as Apple CEO. Schiller became an Apple Fellow in 2020 after initially stepping down as SVP of Worldwide Marketing, a position he had held since 2000. He joined Apple as a product marketing manager in 1987, but left in…
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