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Today Is Tim Cook's Last Day as Apple CEO, Ternus Takes Over

John Ternus will lead Apple into a major product cycle as Cook shifts to executive chairman and keeps managing key government relationships.

  • After 15 years at the helm, today marks Tim Cook's final day as Apple CEO, with John Ternus officially taking the reins following an April announcement of the leadership transition.
  • Cook became Apple CEO in 2011, two months before Steve Jobs passed away. Ternus joined the company in 2001 as part of the Product Design team and advanced to senior vice president of Hardware Engineering in 2021.
  • Apple held a farewell dinner for Cook at Apple Park last week featuring OneRepublic. Ternus will spearhead the upcoming "Surprise and shine" special event on Wednesday, September 9.
  • Cook will serve as executive chairman, managing relationships with President Donald Trump and the Chinese government. Bloomberg reports Ternus is expected to take Cook's current office as he assumes leadership.
  • Ternus faces leading Apple's most ambitious product cycle ever, including the expected iPhone Ultra launch. This follows recent price increases on hardware and subscription services like Apple Music and Apple One.
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Cupertino (California), 31 Aug. (askanews) - A new era begins in Apple. After 15 years Tim Cook leaves the company's leadership: from September 1st the new CEO is John Ternus, a 25-year veteran in Apple, responsible for hardware engineering. Tim Cook had taken the helm in 2011 after Steve Jobs' resignation, for health reasons, that a few weeks later would die. A heavy legacy to support, there was great skepticism in the industry on the direction…

·Rome, Italy
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Business Today broke the news in India on Monday, August 31, 2026.
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