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pharosIQ's Anna Eliot on The Future of B2B Engagement: AI, Intent & Orchestrated Strategy - Demand Gen Report
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pharosIQ's Anna Eliot on The Future of B2B Engagement: AI, Intent & Orchestrated Strategy - Demand Gen Report
As B2B buyer behavior continues to evolve rapidly, marketers are under pressure to rethink traditional engagement strategies and embrace a more data-driven, buyer-centric approach. In this Q&A excerpt from the recently released Rethinking Buyer Engagement in Modern B2B Marketing from Demand Gen Report, Anna Eliot, CMO of pharosIQ and a seasoned marketing leader, detailed the top trends shaping B2B buyer engagement in 2025 and beyond. From the ri…
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