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Pernod Ricard annual sales fall amid weak China and US

The maker of Jameson and Martell cut its medium-term growth outlook after sales fell 14% in the US and 19% in China, analysts said.

  • On Thursday, French spirits group Pernod Ricard reported a 3.9% organic sales decline for fiscal year 2026, hit by persistent weak demand in the US and China and disruption to tourism from the Middle East.
  • Sales in the US and China fell 14% and 19% respectively as a weak economic climate and regulatory measures hit prestige brands, notably Martell, marking the third consecutive year of declines.
  • Pernod expects to complete a $1.2 billion restructuring program a year ahead of schedule, having cut around 3,600 jobs since 2024, while keeping its 2026 dividend stable at €4.70 per share.
  • Shares fell more than 6% as CEO Alexandre Ricard told investors the US market offers little potential over the next three years, with the company projecting sales growth at the lower end of its 3% to 6% range through 2029.
  • While the US remains challenging, India has overtaken China as Pernod's second-largest market, and the company is exploring a potential initial public offering for its Indian business, as Bernstein analyst Trevor Stirling noted there was no "massive surprise" in the results.
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Pernod Ricard recorded sales of 9.4 billion euros in the 12 months closed in June, marking a 14% decrease from the previous fiscal year, or an organic decrease of 3.9%. Exclusive material for subscribers. To have full access, access the link of the subject and register.

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harpers.co.uk broke the news on Thursday, August 27, 2026.
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