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Report: Performance TV Is Advertising’s #1 Investment Channel
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Report: Performance TV is advertising’s #1 investment channel
tvScientific, the advertising platform for Performance TV, has released its 2026 State of Performance TV Report, revealing that it has become the number one channel for advertising investment as marketers face growing pressure to capture attention, control costs, and prove outcomes in a rapidly changing industry. According to the report, Performance TV (i.e. insights-driven streaming […]
Performance TV Becomes Advertising's #1 Investment Channel as Marketers Navigate AI Disruption, Rising Costs, and the Fight for Attention
tvScientific's 2026 State of Performance TV Report finds the category now leads media investment, ties social as the most effective channel, and drives both revenue and brand growth
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