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People, Not Proxies: Truthset CEO Scott McKinley on Fixing Data Quality in Ad Tech
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People, Not Proxies: Truthset CEO Scott McKinley on Fixing Data Quality in Ad Tech
In this episode of Big Brains, Media Cartographer Evan Shapiro chatted with Scott McKinley, founder and CEO of Truthset, for a candid conversation about the state of data in advertising. In a world flooded with device IDs, phantom profiles, and flawed identity graphs, McKinley is on a mission to bring clarity and accountability to audience data. Their discussion covers everything from the misuse of IP addresses to why the current digital ad ecos…
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