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Particular Audience Just Smashed Open the Blackbox of AI Search
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Modern Retail
martech360.comParticular Audience just smashed open the blackbox of AI Search
Building on the rapid success of Adaptive Transformer Search (ATS), which virtually eliminated zero-result searches, Particular Audience now enables retailers to A/B test the AI models that determine relevance, margin, and retail media yield. Particular Audience today announced the launch of Search Model A/B Testing, a new capability that allows retailers to directly compare and govern […] The post Particular Audience just smashed open the black…
Particular Audience just smashed open the blackbox of AI Search – Marketing Communication News
Building on the rapid success of Adaptive Transformer Search (ATS), which virtually eliminated zero-result searches, Particular Audience now enables retailers to A/B test the AI models that determine relevance, margin, and retail media yield. Particular Audience today announced the launch of Search Model A/B Testing, a new capability that allows retailers to directly compare and govern the AI models driving on-site search and sponsored results.
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