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Parle-G’s Lohri film explores legacy, land and the emotions that bind generations
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Parle-G’s Lohri film explores legacy, land and the emotions that bind generations
Mumbai, 09th January 2026: Lohri is not just a festival of harvest; it is a festival of hope. Parle-G’s latest film steps into this moment with sensitivity, using the festival to reflect how tradition, emotion, and responsibility live together within families. The film is conceptualised by Thought Blurb Communications, a full-service creative advertising agency in India known for its emotion-led storytelling and culturally rooted ideas. Anchored…
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