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Paramount Plan To Combine Par+ & HBO Max Is Harder Than You Think

  • On Monday, Paramount Skydance CEO David Ellison announced plans to combine HBO Max and Paramount+ after completing its acquisition of Warner Bros. Discovery.
  • Paramount aims to strengthen advertising capabilities and reduce duplicated services by consolidating ad tech stacks, which could create a platform with more than 200 million subscribers, as Ellison said.
  • Shared vendors and overlapping ad tech make consolidation feasible as HBO Max had 131.6 million subscribers and Paramount+ had 79 million at the end of 2025, with both using Magnite, FreeWheel, and VideoAmp.
  • Regulators will review the proposed $110 billion merger amid scrutiny over $24 billion in Gulf sovereign financing, while Warner Bros. Discovery chief David Zaslav faced employee skepticism during a tense town hall.
  • The transaction is expected to close within six to 12 months, with the streaming-combination rollout occurring over the coming years and Paramount-WBD consolidating ad tech while preserving HBO’s creative identity.
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advanced-television.com broke the news in on Tuesday, March 3, 2026.
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