Paramount Plan To Combine Par+ & HBO Max Is Harder Than You Think
- On Monday, Paramount Skydance CEO David Ellison announced plans to combine HBO Max and Paramount+ after completing its acquisition of Warner Bros. Discovery.
- Paramount aims to strengthen advertising capabilities and reduce duplicated services by consolidating ad tech stacks, which could create a platform with more than 200 million subscribers, as Ellison said.
- Shared vendors and overlapping ad tech make consolidation feasible as HBO Max had 131.6 million subscribers and Paramount+ had 79 million at the end of 2025, with both using Magnite, FreeWheel, and VideoAmp.
- Regulators will review the proposed $110 billion merger amid scrutiny over $24 billion in Gulf sovereign financing, while Warner Bros. Discovery chief David Zaslav faced employee skepticism during a tense town hall.
- The transaction is expected to close within six to 12 months, with the streaming-combination rollout occurring over the coming years and Paramount-WBD consolidating ad tech while preserving HBO’s creative identity.
23 Articles
23 Articles
Paramount-Warner Bros. merger faces foreign influence scrutiny
A proposed $110 billion merger between Paramount Global, Skydance Media, and Warner Bros. Discovery is facing scrutiny over foreign influence concerns. The deal would receive $24 billion in financing from Gulf sovereign wealth funds.
2 big streaming services may join together: What we know
A major change may be coming to people’s favorite streaming services. Paramount Skydance is looking to merge HBO Max and Paramount+ into a single streaming service — if regulators approve a deal to acquire Warner Bros. Discovery.
Paramount Skydance announces plans to combine HBO Max and Paramount+
(KYMA, NBC) - Paramount Skydance announced plans to combine HBO Max and Paramount+ during an investors call Monday, according to NBC News. This comes a few days after Warner Bros. Discovery (WBD) and Paramount signed a merger agreement after WBD's deal with Netflix fell through. During the call, Paramount CEO David Ellison did not reveal a name or pricing for the streamer, and said the combination would take place "over the coming years." NBC Ne…
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