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Parallel study: Black Friday Ads don’t Eork Everywhere

Summary by MarTech Series
Simulations of seven major UK Black Friday ads found that a third to half of available YouTube content was a poor fit for each ad – and that the content where ads work best is often also a strong fit for competing brands. Black Friday is one of the most crowded weeks of the year […]
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MarTech Series broke the news on Tuesday, October 6, 2026.
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