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Amazon’s 48-Hour October Prime Day Sale Is Up to 50% Off—Here’s What to Shop
The 48-hour sale offers Prime members limited-time discounts across tech, beauty and home goods ahead of Black Friday.
Amazon launched Prime Big Deal Days on Tuesday, October 6, 2026, offering 48 hours of exclusive discounts for Prime members featuring millions of deals across fashion, electronics, beauty, toys, and more.
Established in 2022, this annual fall sale serves as an unofficial precursor to the holiday shopping season, providing Prime members with savings opportunities before Black Friday arrives in November.
Notable discounts include AirPods Pro 3 for $179 and Beats Studio Pro headphones for $119, while Amazon offers "Today's Big Deals" with up to 50% or more off trending products.
Target and Walmart are running competing promotions this week; Target Circle Deal Days runs October 6 to 7, while Walmart's Fall Deals event continues through October 11.
The sale concludes at 11:59 p.m. PT on Wednesday, October 7, 2026, giving Prime members a final window to access exclusive discounts before the 48-hour event ends.