PAR Technology to Buy Bridg to Unite Loyalty and in‑store Data

PAR Technology Acquires Bridg to Unify Restaurant Loyalty and Non-Loyalty Customer Data

For much of the past decade, restaurant technology vendors have promised operators a “single view of the guest.” In practice, that vision has remained difficult to achieve. Loyalty systems capture known customers. Point-of-sale platforms record transactions. Digital ordering channels generate mountains of behavioral data. Yet a large share of in-store and off-premise purchases still occur without any persistent customer identity attached. PAR Te…

PAR Technology to buy Bridg to unite loyalty and in‑store data

Foodservice technology provider PAR Technology is set to acquire shopper intelligence and identity resolution platform Bridg.The post PAR Technology to buy Bridg to unite loyalty and in‑store data appeared first on Verdict Food Service.

PAR Tech Beefs up Its Stake in Hospitality With a Deal for Bridg

Hospitality-payments specialist PAR Technology Corp. announced it will acquire Bridg Inc., a provider of identity technology and shopper data, from Cardlytics Inc. for $27.5 million, payable in shares of PAR common stock. Cardlytics agreed to pay $350 million in cash to acquire Bridg in 2021. The deal, which the parties say is set to close by the end of March, represents a significant upgrade in marketing potential for PAR, observers say. Based …