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Pro-Print and Paper Campaign Claims More Big Scalps - DecisionMarketing
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2 Articles
Pro-print and paper campaign claims more big scalps - DecisionMarketing
More than 1,320 organisations have now voluntarily removed or amended statements such as “Go Green – Go Paperless” as a campaign by global environmental advocacy group Two Sides continues in its quest to stamp out misleading environmental claims about paper. The organisation maintains that the rise in greenwashing is often driven by economic pressures, with many companies shifting customers from paper-based communications to digital platforms to…
Paper tiger in attack mode: The paper industry lobby TwoSides launches an anti-Greenwashing campaign. The central criticism is that companies would switch to digital platforms under the guise of the sustainability of paper-based communication, primarily about cost savings. Of more than 3,000 companies contacted, the association has already convinced 1,320 to remove irre-embracing paper-enemy messages from their communication, 840 of them in Euro…
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