Panera MyPanera Changes: Points, Status and Sip Club Limits

Panera MyPanera changes: Points, status and Sip Club limits

Panera Bread has overhauled its MyPanera loyalty program, replacing its previous personalized rewards system with a more straightforward points program.As of Aug. 19, MyPanera members earn points on eligible purchases that they can redeem from a set rewards menu. Frequent customers can also unlock a new MyPanera+ status tier after spending $300 in a calendar year.But the changes aren't all positive for loyal Panera customers: Sip Club members ar…

Panera overhauls rewards program

The shift from its long-lived surprise-and-delight model to a points-based program with premium tiers offers consumers more consistent value and greater control of redemption.