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Pampers tests GenAI creative with Google, showing stronger engagement
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Pampers tests GenAI creative with Google, showing stronger engagement
Pampers, a Procter & Gamble (P&G) brand, in partnership with Google, is exclusively sharing the results of its first-ever global Generative AI (GenAI) creative production campaign. The collaboration represents a significant milestone in how P&G approaches creative development, testing, and effectiveness – signaling a strategic shift toward AI-augmented creativity at scale. The test ran exclusively […] The post Pampers tests GenAI creative with G…
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