Overcoming the Top Five Challenges in SMS Marketing - California Business Journal

While physical commerce still accounted for 82.5% of the total turnover in France in 2024 according to INSEE, the brands are increasingly relying on digital levers capable of generating skilled traffic at the point of sale. Among them, SMS marketing imposes itself as an effective tool, especially for local brands. It is in this context that WellPack, the French leader in mobile acquisition campaigns (SMS and RCS), publishes its first SMS marketi…

Overcoming the Top Five Challenges in SMS Marketing - California Business Journal

SMS marketing remains a powerful tool for connecting with customers directly and instantly. However, as with any effective marketing strategy, it comes with its own set of challenges. From navigating complex regulations to ensuring messages reach their intended recipients, marketers must address several critical issues to harness the full potential of SMS marketing. This article dives into the common hurdles businesses face in their SMS marketin…