Organic Trade Association Celebrates 40th Anniversary and Organic Month with Launch of ‘Seal Makes It Simple’ Consumer and Retail Campaign

Organic Trade Association Celebrates 40th Anniversary and Organic Month with Launch of ‘Seal Makes It Simple’ Consumer and Retail Campaign

Washington, D.C. — As the Organic Trade Association (OTA) celebrates 40 years, the organization took a bold step with the launch of the “Seal Makes It Simple” campaign, aimed at raising consumer awareness about the benefits of organic for personal well-being and the environment. As the leading voice for the organic trade, OTA developed the integrated media, digital, and retail campaign to help eliminate consumer confusion when shopping for food …

Organic marketing campaign cuts through greenwashing and taps into MAHA priorities

OTA’s ‘Seal Makes it Simple’ campaign debuting in six regions clarifies USDA Organic’s multi-benefit value amid rising sustainability claims and the Trump administrations non-regulatory approach to Make America Healthy Again