Optimal Social Video Lengths Vary by Creator Type, Region
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Optimal Social Video Lengths Vary by Creator Type, Region
New research from Tubular Labs reveals that social video length plays a bigger role than many brands and creators may realize — and choosing the right duration can be a make or break element for racking up views and engagement. There’s also no one-size-fits-all guideline: Optimal lengths for brands may be different for influencers, and there’s variation across platforms as well as regions of the world. A few insights from Tubular’s analysis: In …
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