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OneNext Influence: the Press, Premium Media for a €167 Billion Target - The Media Leader
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At a time when brands are always looking for more performance, credibility and affinity in their speeches, the new edition of the OneNext Influence study, published this Thursday by the ACPM, sheds light on a strategic audience: that of the most influential and wealthy French people. With an estimated consumer power of 167 billion euros, this population maintains a privileged relationship with a particular media: the press. Long regarded as a cl…
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