The New Omnicom Makes 53% of Its Core Revenue From Media
The newly combined group reported $3.1 billion in media revenue, and organic growth topped 10% as healthcare clients helped offset weaker advertising.
- Integrated media generated $3.15 billion in the second quarter of 2026, accounting for 52.5% of Omnicom's $6 billion core revenue.
- Driven by merger-related cost savings, adjusted EBITA rose 20.4% to $1.07 billion following Omnicom's $13 billion acquisition of Interpublic Group in November 2025.
- Omnicom CEO John Wren attributed 6.1% organic growth to clients expanding existing relationships across services, while healthcare emerged as the largest client category.
- Florian Adamski, who oversees media operations at Omnicom, said principal media is now "part of the value equation" for clients seeking integrated services and measurable outcomes.
- Omnicom raised full-year organic revenue growth guidance to 5%, prioritizing AI-driven discovery and connected commerce through its Omni platform to coordinate marketing agents.
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The new Omnicom makes 53% of its core revenue from media
New Delhi: Integrated media now accounts for more than half of Omnicom’s core revenue, underlining how far the post-IPG company’s economic centre of gravity has shifted beyond traditional advertising. The discipline generated $3.15 billion in the second quarter of 2026, contributing 52.5% of Omnicom’s $6 billion core revenue. Advertising contributed $942.6 million, or 15.7%, while public relations and experiential and other services each account…
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Principal media is now “part of the value equation” for Omnicom’s clients, as the newly merged group’s media business generated US$3.1 billion revenue in its latest quarterly results.The newly combined Omnicom-Interpublic group posted US$6 billion in second-quarter revenue, with organic growth of 6.1% measured against the pre-merger Omnicom and Interpublic businesses. Omnicom named the healthcare […]
After concluding, in November last year, the acquisition of the Interpublic Group (IPG), the American advertising group Omnicom recorded growth of 39.2% in the net profit of the second quarter of this year, considered the sum of the results that the two companies had disclosed separately in the same period of 2025. The value rose from US$ 420.1 million to US$ 584.8 million. On the same basis of comparison, the gross revenue became practically st…
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