US EditionOikos Debuts Streaming-Only Super Bowl 60 Ad
Oikos targets younger viewers with a streaming-only Super Bowl ad on Peacock featuring Kathryn Hahn and Derrick Henry, promoting high-protein yogurt and new 30g protein shakes.
6 Articles
6 Articles
Kathryn Hahn Told Us Her Husband Makes an 'Incredible' Comfort Meal That's Perfect for Winter
And she reveals the drink she prefers over coffee in this exclusive.Getty Images. EatingWell design.Key PointsAs a (mostly) vegetarian, Kathryn Hahn prioritizes high-protein foods to fuel her busy days. Her favorite comfort meals include her husband’s vegetarian chili and hearty soups with crusty bread. Hahn values healthy eating, focusing on simple, wholesome ingredients to nourish her body.Kathryn Hahn, actor and star of Agatha All Along, is n…
Kathryn Hahn Doubles Down on Wanting Butt Implants in 'The Studio' Season 2
Kathryn Hahn’s 2026 is gearing up to be a busy one but The Studio star didn’t expect her year to be full of football talk. “I never would have thought that I would be involved in football in 2026 in a couple of major ways,” Hahn, 52, told Us Weekly exclusively while promoting her partnership with OIKOS for their Big Game ad spot. “That is definitely something I did not plan on happening. I’m really excited.” Hahn is, obviously, referring to her …
Exclusive: Kathryn Hahn Wants To Make This Movie With Melissa McCarthy
Monica Schipper/FilmMagic/Getty ImagesKathryn Hahn is not, by her own admission, a football expert. On Super Bowl Sunday, the Emmy-nominated actor usually watches the Puppy Bowl as her family sits down for the actual game. But when she got the chance to do her first Super Bowl commercial with Baltimore Ravens running back Derrick Henry, she knew she couldn’t say no. “I didn’t know who Derrick Henry was, but there was a lot of like, ‘Are you kidd…
Inside Oikos' Super Bowl strategy - Brand Innovators
Danone’s yogurt brand Oikos is returning to the Super Bowl with a new :30 spot called “The Big Hill.” The ad is built on the brand’s Hold My Oikos platform, updated for this year’s game by being set in San Francisco. The spot shows Emmy-nominated actress Kathryn Hahn and pro football star Derrick Henry on a cable car tour in the city. As unexpected hurdles arise, the two are called to action. Oikos is positioning the brand as a protein brand …
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