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Ocado retail media network offers first party data offsite - DecisionMarketing
Summary by decisionmarketing.co.uk
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Ocado retail media network offers first party data offsite - DecisionMarketing
Ocado Ads, the retail media network of the online-only supermarket, is opening up its first-party shopper data insights to brands through a new offsite self-serve media solution provided by LiveRamp’s technology. It is claimed that by using Audience+, brands and agencies will be able to plan, activate and measure offsite media campaigns across a wider network of ad platforms with greater precision and transparency, reaching their target audience…
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