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Oases in the desert of Arabia created 'brands' in the Bronze Age

Researchers say standardized Qurayyah Painted Ware was produced at a centralized kiln and exported for more than 1,000 years.

Summary by Phys.org
Did brands exist before modern society, in noncapitalist economies? An international team led by Marta Luciani of the University of Vienna has made unexpected discoveries about Bronze Age trade: Yes, brands did indeed exist 3,200 years ago. Findings from the oasis of Qurayyah in northwestern Arabia offer unprecedented insights into the production of two-color painted pottery.

9 Articles

The word "brand" evokes logo, advertising and contemporary economics. A study published on 19 August 2026 in PLOS One, however, reverses this invention of more than three millennia. An international team led by Marta Luciani, of the prehistoric and historical archaeology department of the University of Vienna, examined pottery from the oasis of Qurayyah, in northwestern Saudi Arabia. These two-coloured vases, long known as "Medianite pottery", w…

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vienna.at broke the news on Wednesday, August 19, 2026.
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