London’s O2 Arena Keeps Its Name Until 2038 as AEG and O2 Strike UK’s ‘Largest-Ever Naming Rights Renewal’

London’s O2 Arena keeps its name until 2038 as AEG and O2 strike UK’s ‘largest-ever naming rights renewal’

Under the deal, O2 and Virgin Media broadband customers will get 50% more tickets to shows at The O2 through Priority Tickets. Source

O2 And AEG Extend Naming Rights Deal For Iconic London Concert Venue

The British telecom company is said to be paying more than $265 million to keep its name on the O2 arena and the surrounding entertainment district for another ten years.

O2 signs record £200m deal to keep London venue’s naming rights

10-year sponsorship extension at a 50% premium on last agreement crowns bonanza year for live venue O2 has struck a record £200m deal to retain the naming rights to the London venue the O2 in what is thought to be the largest renewal of its kind in UK history. The 10-year agreement will extend…

O2 signs record £200m deal to keep London venue’s naming rights | Travel & leisure

O2 has struck a record £200m deal to retain the naming rights to the London venue the O2 in what is thought to be the largest renewal of its kind in UK history. The 10-year agreement will extend O2’s relationship until at least 2038. It cements the sponsorship as the second longest-running UK stadium naming […]