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Not just a number: How PMM helps shape the pricing strategy
Summary by Product Marketing Alliance
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1 Articles
Not just a number: How PMM helps shape the pricing strategy
Pricing is one of the most strategic topics within an organization, and at the same time, one of the most challenging for product marketing professionals. It's certainly not trivial for someone in a PMM role to tackle pricing and packaging, especially when you factor in the company’s structure, market segment, and product maturity.Although we’re not always the final decision-makers (spoiler alert for what’s coming), our role in the process can b…
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