NFL in Maracanã: Cowboys X Ravens Test League Expansion in Brazil
4 Articles
4 Articles
The National Football League (NFL) landed this week for its first game at the iconic Maracanã Stadium in Rio de Janeiro, convinced that the Brazilian market is no longer a mere experimental bet to consolidate itself as a central part of its international expansion strategy. On the eve of the confrontation between Dallas Cowboys and Baltimore Ravens on Sunday (27), Matt Shapiro, global vice president of the event strategy and market of the world'…
First NFL game in Maracanã brings together Cowboys and Ravens and tests the league expansion strategy in the Brazilian market
First NFL game in the carioca stadium brings together two of the league's main franchises and acts as a test for the next steps of expansion in the country
Departure between Dallas Cowboys and Baltimore Ravens opens new chapter of the league in the country, which expands actions, partnerships and expansion plans
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