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Nexxen’s Evelina Bucelyte on CTV Challenges, Context and Campaign Optimisation

Summary by exchangewire.com
In this Q&A, we’re joined by Evelina Bucelyte, Account Director at Nexxen, to discuss the challenges encountered by advertisers as a result of the In this Q&A, we’re joined by Evelina Bucelyte, Account Director at Nexxen, to discuss the challenges encountered by advertisers as a result of the fragmented connected TV (CTV) ecosystem. She also expands on the role played by context, as well as what can help advertisers successfully execute and opti…
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Nexxen’s Evelina Bucelyte on CTV Challenges, Context and Campaign Optimisation

In this Q&A, we’re joined by Evelina Bucelyte, Account Director at Nexxen, to discuss the challenges encountered by advertisers as a result of the In this Q&A, we’re joined by Evelina Bucelyte, Account Director at Nexxen, to discuss the challenges encountered by advertisers as a result of the fragmented connected TV (CTV) ecosystem. She also expands on the role played by context, as well as what can help advertisers successfully execute and opti…

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exchangewire.com broke the news in on Wednesday, April 2, 2025.
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