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New survey finds sponsorship spending in Canada reaches all-time high
- Sponsorship spending in Canada reached an all-time high of $4.68 billion last year, benefiting professional sports, grassroots sports, and non-profit organizations.
- The Canadian Sponsorship Landscape Study was unveiled at the SponsorshipX conference in Toronto on Tuesday.
- The study surveyed 114 brands, 50 properties, and 24 agencies, marking its 20th year.
- Spending on rights fees rose sharply after 2022 with the return of live events, while activation spending remained flat.
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13 Articles
13 Articles
New survey finds sponsorship spending in Canada reaches all-time high
The Canadian Sponsorship Landscape Study estimates that a total of $4.68 billion was spent on sponsorship in Canada last year, with professional sports, grassports sports and non-profit organizations among the biggest beneficiaries.
·Ottawa, Canada
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Coverage Details
Total News Sources13
Leaning Left4Leaning Right0Center6Last UpdatedBias Distribution60% Center
Bias Distribution
- 60% of the sources are Center
60% Center
L 40%
C 60%
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