Airbnb Checks in as Tour De France Partner Through 2027

After the Paris 2024 Olympics, the American platform is once again focusing on sport to boost its image and activity.

The American private housing rental giant wants to increase its presence in rural areas thanks to the Grande Boucle.

Airbnb checks in as Tour de France partner through 2027

Airbnb, the online accommodation booking service, has announced a three-year partnership with the Tour de France and the Tour de France Femmes, the prestigious men’s and women’s road cycling tours, as it looks to boost its business across rural France.

Sponsorships are marketing solutions to business problems. We often see brands seeking visibility, engagement, data, prestige, relationships, or product sales. But that's not the case with Airbnb—at least, not their primary goal here. By investing millions in an Olympic sponsorship, they could have saved billions by delaying potential local restrictions on short-term rentals. According to sponsorship expert Ricardo Fort, this could be one of the…

You can join Mark Cavendish for a cycling masterclass at the Tour de France… for free – as Manx Missile says he’s “incredibly excited to share this exclusive Airbnb experience with guests”

Ever fancied riding on a turbo trainer a few feet away from a 35-time Tour de France stage winner inside Paris’ Grand Palais? Well, here’s your chance…

Today, Airbnb – an American multinational founded in 2008 – formalized its partnership with the Tour de France and the Tour de France Femmes, until 2027. Indeed, Airbnb and the organiser of the Tour de France and the Tour de France Femmes with Zwift today announce the signing of a major partnership to offer an unprecedented and authentic experience of the races, inviting the largest number of people to discover the territories located along La G…