New Research Finds that Americans are Letting Go of Restrictive Food Rules and Cooking for Joy Instead

New Research Finds that Americans are Letting Go of Restrictive Food Rules and Cooking for Joy Instead

New national survey from Challenge Butter highlights shifting attitudes toward food as it relates to wellness, happiness, and a more balanced daily life DUBLIN, Calif. — In 2026, Americans are favoring joy, flavor, and flexibility over rigid food rules. New national research from Challenge Butter, a leading U.S. farmer-owned butter brand, shows that Americans are increasingly prioritizing enjoyment and personal choice in how they cook. In a surv…