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New Apple CEO John Ternus takes over from Tim Cook, ending 15-year tenure

Ternus inherits a company racing to catch up in artificial intelligence as Cook shifts to executive chairman after 15 years and Apple’s value tops $4 trillion.

  • On Tuesday, Apple CEO John Ternus took the helm of the company as Tim Cook stepped down after 15 years of leading Apple.
  • Under Cook, Apple transformed into a services juggernaut, with market cap growing $32 million an hour and more than 1.5 billion paid subscriptions across its platforms.
  • Apple CFO Kevan Parekh noted margins will drop to 46.5% for the September quarter, down from 48.1%, as Cook cited memory costs as "really driven by memory."
  • Samsung, Hynix, and Micron account for about 94% of the DRAM memory market, and management warns these shortages could persist through 2027.
  • As Ternus navigates the uncertainty of the AI era, Apple has reportedly tested DRAM memory chips from Chinese supplier CXMT to diversify its supply chain.
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The new CEO has been in Cupertino for 25 years, ran the hardware of iPhone, iPad and Mac, and faces the company’s big debt with artificial intelligence

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Business Today broke the news in India on Monday, August 31, 2026.
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