Netflix’s ads boss on the next phase, and how Amazon accelerates it

Netflix’s ads boss on the next phase, and how Amazon accelerates it

As Netflix marks three years of its ad business, the platform now expects to be a core part of every major media plan.

Netflix’s Active Monthly Ad-Supported Users Reach 190 Million Globally After Streamer Changes Metric – Media Play News

Netflix is changing the way it tabulates ad-supported streamers from the number of subscribers to the number of subs viewing at least one-minute of ad-supported content. The streamer Nov. 5 disclosed that 190 million active monthly ad-supported streamers consume content — three years after Netflix rolled out a less expensive ($6.99) ad-supported subscription option (now priced at $8.99). In May, Netflix had reported 94 million ad-supported subsc…

Netflix touts the success of its ad-supported tier

The streamer now plans to introduce new ad offerings and enhanced audience measurement.