Miami Wants More than $4 Million From Rockstar for GTA 6 Marketing Campaign
The 4-3 vote lets the city manager seek a multimillion-dollar deal for game advertising as commissioners debate its violent content.
- On Thursday, the Miami Beach commission voted 4-3 to authorize negotiations with Rockstar Games for a Grand Theft Auto 6 marketing campaign, potentially bringing millions in advertising revenue to the seaside city.
- Miami-Dade Sheriff Rosie Cordero-Stutz previously condemned the collaboration last month, calling Grand Theft Auto a "franchise built around criminal activity," while some commissioners voiced discomfort with the game's depiction of violence.
- Commissioner Tanya Katzoff Bhatt argued the deal could generate benefits "closer to $4m" for Flamingo park projects, while Commissioner David Suarez presented footage opposing the association, saying "I don't think it's worth any amount of money."
- Advertisements will run "discreetly" through Boucher Brothers beach infrastructure, featuring Roman numerals rather than the game's title, and will not appear on city property or at Art Basel in December.
- Rockstar Games is simultaneously pursuing a separate deal with Basketball Properties and Miami-Dade County to display a large GTA6 sign on the Kaseya Center roof, extending the marketing campaign's regional reach.
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"I don't think it's worth any amount of money" - Controversial real-life GTA 6 advertising campaign passed by City of Miami, but brand can only appear "discreetly"
The City of Miami Beach has approved negotiations with Rockstar Games for an upcoming marketing campaign. This would bring advertisements for Grand Theft Auto 6 to the seaside city in exchange for millions of dollars.
News from HD Tecnología. Visit www.hd-tecnologia.com for the latest news. GTA VI is not out yet, but already generates discussion outside the gamer world. As the game is set in a fictional version of Florida, Rockstar Games seeks to carry out promotional actions in real areas like Miami Beach. To advance, it needed the approval of the local community. The vote was held on Thursday 10 and ended [...] The entry GTA VI generates controversy in Miam…
Miami Beach agrees millions deal with Rockstar Games for GTA 6. Advertising space is restricted. All details about the decision.
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