Nestlé USA enters at-home condiments space with new sauce brand

Nestlé launches new condiment brand in US

Nestlé USA is launching a consumer condiment brand, expanding a foodservice range into the FMCG market. Minor’s Kitchen is a chef-inspired sauce range developed from its existing Minor’s portfolio, which supplies bases, stocks, sauces, and seasonings to professional kitchens. Nestle says the move positions the brand to compete more directly with established condiment players such as Kraft Heinz, Unilever, and McCormick & Company. Nelson Peña, pr…

Nestlé USA enters at-home condiments space with new sauce brand

Minor’s Kitchen is the food giant’s first brand to be launched in America in two years and builds on growing demand for home cooking.