NBCU Closes Record-Breaking Upfront With 'Highest Ad Sales Volume' Ever

NBCUniversal Wraps Upfront Sales Process, Citing Record Volume Largely Due To Live Sports

NBCUniversal has wrapped up its 2025-26 upfront negotiations, claiming record ad sales volume in large part due to live sports.

NBCU Closes Record-Breaking Upfront With 'Highest Ad Sales Volume' Ever

NBCU is the first major publisher to cross the upfront finish line, with record ad sales commitments.

NBCU Says Surge in Sports Ads Boosts Upfront Sales Haul

NBCUniversal says it exceeded $7 billion in upfront sales thanks to a surge of advertiser interest in sports like the Super Bowl and the NBA

NBCU Reports ‘Highest Sales Volume in History’ for 2025-26 Upfronts

Despite economic jitters, it secured record-setting commitments from advertisers for the Milan-Cortina Winter Olympics, Super Bowl and the FIFA World Cup; it also reported records sales during its Digital Upfront

FIFA World Cup, Super Bowl LX & Milan Cortina Olympics lead NBCU’s highest selling upfront - Brand Innovators

NBCUniversal has generated its highest ad sales volume to date in its latest 2025-26 Upfront cycle. The media company attributed three major tentpoles – the Milan Cortina Olympics, Super Bowl LX and the FIFA World Cup – to driving record sales to the business.  The company saw record revenue growth across key categories this Upfront, including Retail, Restaurants, Auto, Travel, and Financial Services – which all grew by approximately 12%.  The i…

NBCUniversal reports record ad sales volume

NBCUniversal has announced the close of its 2025-26 Upfront negotiation cycle, which generated the highest ad sales volume ever for its slate of programming. Fuelled by its sports and live events, the addition of the NBA, growth in streaming platform Peacock, and advancements in technology, NBCUniversal has reported record sales commitments overall and delivered its […]