NBC Taps 100th Anniversary to Hook More Advertisers With Tentpole Events

NBC Taps 100th Anniversary to Hook More Advertisers With Tentpole Events

The network is 100 years old. The commercials, however, are new. NBCUniversal is trying to expand the sponsorship model it used for the 50th anniversary of “Saturday Night Live” in 2025 and customize it for its coming celebration of a century of its flagship broadcast network. If sponsors like it, the company will have a […]

NBCUniversal plans to expand the sponsorship model it used for SNL's 50th anniversary in 2025 for the three-hour NBC 100th anniversary special on December 10 (Brian Steinberg/Variety)

Brian Steinberg / Variety: NBCUniversal plans to expand the sponsorship model it used for SNL's 50th anniversary in 2025 for the three-hour NBC 100th anniversary special on December 10  —  The network is 100 years old.  The commercials, however, are new.  —  NBCUniversal is trying to expand the sponsorship model …

NBC's 2026 NBC100 Image Campaign - Television Obscurities

Learn all about NBC's 2026 "NBC100" image campaign promoting the 100th anniversary of NBC as a broadcast network.